A logo redesign of 'Pit viper Sunglasses'. Sunglasses that can take a beating.
Challenge & Content
Here to party!
The goal is to create the face of the company while maintaing its spirit. Pit Viper is a fun care-free company that sells unique and vibrant eyewear.
Process & Insight
Research and Sketching
What is Pit Viper? Is it more than snake? Is it a state of being? These are questions I asked myself while looking into the brand and sketching logo-designs that I saw fit to represent the company made for 'key players'. The following si a video of my design process as well as the final product.
solution
Final Product
This final design shares the same qualities as the Pit Viper sunglasses; Long lasting, memorable, and unique.